Case Study: Katana’s 2-Year SEO Growth
Discover how Katana, a cloud-based inventory management platform, partnered with Seene to boost its online visibility and achieve over 70,000 additional monthly visits, increased revenue, and long-term SEO success through a tailored backlink campaign.
Monthly traffic value jumped from $67k to $212k
Domain Rating improved from 64 to 73
Gained from high-authority DR 90+ sites
How Katana Gained 70,000+ Monthly Visits in 2 Years
In 2022, Katana approached the SEO team at Seene with one specific request, to boost their online presence and get more eyes on their services.
At the time, the value of their monthly traffic sat at around $67,500.
Good, but a far cry from the $212,247 the site generates now.
Of course, this didn’t happen overnight.
To achieve such growth in a 24 month period required some expertise in off-page SEO and a carefully structured backlink campaign.
The results?
- A DR score boost from 64-73
- 70,000+ more monthly visits
- Significant growth in new customer acquisitions and revenue
To learn exactly how these results were achieved, let’s focus on how the process developed.
The Background
What is Katana?
Katana is a cloud-based inventory management platform designed to help businesses view and track supply chain data from anywhere, at any time. Essentially, Katana’s customers gain access to real-time information about inventory levels, production activity, accounting and ordering processes so they can make informed business decisions on a reliable basis.
Why invest in SEO?
While the value of Katana’s platform is very clear to existing users, there are still plenty of businesses that could benefit from the service that currently aren’t. It’s a problem that many brands face, though thankfully one that can be solved with a little expertise in modern SEO.
When seeking out new products and services, 31% of consumers rely on search engines, 25% on branded sites, 23% on web ads and 22% on recommendations they’ve seen online.
Perhaps most importantly, almost 50% use search engine results to research new products.
When it comes to modern client acquisition channels, SEO is among the most cost-effective, while also bringing about some key short and long-term benefits. Brands can enjoy boosted visibility through organic traffic generation and establish themselves as a source of authority.
The Process
Building the campaign
When reviewing Katana’s web analytics, the marketing team at Seene identified a clear opportunity to boost traffic and visibility using natural backlinks. By increasing the number of respected external websites citing Katana as an authoritative source, the value of the site’s content would rise significantly. Both in the eyes of Google and among wider web audiences.
By viewing the backlink building process as something of a digital PR initiative, Seene’s SEO team set out to build a network of natural backlinks placed in relevant and respected content.
The fulcrum of these efforts? A large selection of DR 90+ follow links from leading sites like:
Collecting the data
With an opportunity identified and an actionable plan in place, Seene’s team set out to raise Katana’s profile across the internet. A carefully structured backlink campaign was devised to ensure both search engines and web users would view Katana as an authoritative source.
While the team were confident that these efforts would prove effective, of course, structures would need to be implemented to accurately measure results. Building on Katana’s initial request to boost their online presence and get more eyes on their services, success would be measured by notable increases in:
- Organic monthly traffic
- Organic traffic value
- The DR for katanamrp.com
- New customer acquisitions
- Total revenue for Katana
Analysing the results
By analysing the above metrics over the duration of Seene and Katana’s 2 year partnership, the success of the campaign becomes clearly evident. In the company’s own words:
Partnering with Seene significantly improved SEO metrics, increasing our website’s visibility and traffic.
In terms of tangible metrics, Seene’s tailored campaign returned the following results:
- Organic Monthly Traffic – Rose from 30,000 to over 100,000 visits
- Monthly Traffic Value – Rose from $67,857 to $212,247
- Katana’s DR Score – Rose from 64 to 73
- Backlink Profile – 370+ backlinks, many of which from DR 90+ sites
- New Customer Acquisitions – A significant increase
- Total Revenue – A significant increase
With more highly-rated and well-respected websites linking back to Katana as a trustworthy source of authority, the brand saw a significant increase in web traffic and, ultimately, sales.
Summary
By choosing to partner with Seene, Katana were able to increase their online visibility and position their site as a trusted source in the eyes of both search engines and internet users.
With numerous high-authority sites linking back to Kanata as a reputable source, the brand has seen significant increases in organic traffic, traffic value and new customer acquisitions.
These efforts have helped Katana build a solid foundation for long-term success, ensuring more businesses than ever before can benefit from their services. Thanks to a tailored plan crafted by the experts at Seene, Katana is well positioned to continue growing exponentially.
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