Should Your Homepage Target Location-Specific Keywords?
As a remote-first agency, we work with businesses all around the world and know how valuable it is to achieve top search engine rankings for industry-relevant keywords. But for many businesses, targeting local keywords also affords a great opportunity to generate organic traffic in a less-competitive setting. Performing well in local search offers a range […]
Why We Put Clients Above Profits (And How You Can Too!)
Running a business isn’t always easy, but it can be rewarding. Not just financially, also in the sense that through your business or company values you can improve the lives of real people. We’re not saying profits aren’t important, just that making them your sole focus isn’t always the best move. People are smart, they […]
Adapt Your Website & SEO for AI Search (& Rank on ChatGPT)!
While it’s true that the internet (and along with it digital marketing) is changing at an ever-increasing pace, some things remain the same. Brands of all sizes still see the value in rising to the top of search rankings, and in doing so, positioning their products and services as the answer to common queries. But […]
The Pros and Cons of AI-Generated Content
This blog was written by Martin Petkov, “Metaverse AI” trilogy author and top Marketing voice on LinkedIn, who has been recognised as one of the top 30 Metaverse Marketing Professionals globally by The Metaverse Insider. These days, unless you’re holding a hand-written birthday card, AI likely played some role in what you’re reading. Why it […]
A Guide to Technical SEO: What A Specialist Should Know
Most modern internet-users will have at least some understanding of Search Engine Optimisation (SEO), a term used to describe the tactics that online businesses employ to boost the visibility of important web pages. For most creators, SEO starts and ends with efforts like keyword research, meta description creation and backlink outreach, though the more technical […]
Voice Search and Position Zero: Search Engine Positioning
Search engine optimisation has long been central to the efficacy of digital marketing campaigns, helping brands improve online visibility by ranking well in terms of their search results position. While text-based SEO efforts such as the use of relevant keywords, the creation of high quality content and the analysis of industry-specific search queries continue to […]
How To Get New Backlinks Indexed by Search Engines Quickly
Securing high quality backlinks both to and from content on your website has quickly become a staple of modern search engine optimisation. By associating your web pages with high authority sources and high quality content produced by third party sites, search engines are more likely to boost your visibility by pushing your content higher up […]
Moz’s New Metric: Increasing Brand Authority through SEO and Content
Understanding the inner workings of SEO can be difficult for even the most experienced content marketing experts. Yes, the basic idea is that by using relevant keywords and phrases that search engines associate with your target audience, your posts will achieve better search engine rankings. However, the reality of modern search engine optimisation is often […]