Accounts & Legal Case Study
A traffic increase of more than 250% for the innovative accountancy firm dubbed Xero’s Large Firm of the Year
Optimised blog posts written
Backlinks a month
Organic traffic growth
Average DR of links built
Positions for highly competitive phrases
Tailored SEO and content marketing services performed by Seene Digital have increased Accounts and Legal web traffic by more than 250%, helping to build the business’ online presence and put their services in front of thousands more potential customers.
From 2020-2023, the team at Accounts and Legal enlisted Seene to create and build SEO blog content and high DA backlinks to expand the website’s organic reach and capture the attention of a wider target audience. The budget was small, so the strategy was slow and steady improvements.
With 10 years of experience providing accountancy assistance to small businesses in the UK, Accounts and Legal have developed a reputation as a trusted and well-respected entity. Though for the team to meet desired growth targets, a structured content and link building strategy was required.
The Strategy
Seene’s digital marketing strategists carefully analysed the website’s existing content structure and worked to identify a number of actionable ways to bring more high-value traffic to the site’s blog and service listing pages, primarily through the creation of long-form optimised blog pieces and high DA link building services.
High-Value Content
To ensure that the content produced for Accounts and Legal would stand out in a fairly saturated and competitive market, the marketing team at Seene came up with a creative and high-value keyword strategy.
By producing 4-5 pieces of long-form blog content every month containing highly searched, low keyword difficulty phrases or keywords, then building high domain authority backlinks to the content, Seene were able to position the site as a high-value and authoritative source for engaging accountancy content.
The Results
1. Measurable Traffic Increase
This carefully considered and tailored approach allowed the team at Seene to dramatically grow accountsandlegal.co.uk monthly website traffic from 7,429 clicks per month at outset all the way to 26,323 by the project’s final month, resulting in an impressive monthly website traffic increase of 254%.
2. Powerful Backlinks
Powerful backlinks acquired for the business throughout the duration of the project have helped to bring significant traffic to Accounts and Legal, as well as market the business to a much wider audience.
Through a creative link building strategy, the team at Seene were able to successfully rank Accounts and Legal in top positions for desirable phrases such as:
- London accountants
- Manchester accountant
- Brighton accountants
Some notable backlinks with high domain rating (DR) acquired for the business include respected organisations like:
- Forbes (DR 94)
- American Express (DR 91)
- Coin Market Cap (DR 90)
- Cloudways (DR 90)
High DR backlinks like these contributed to high traffic growth and a Domain Rating growth from the low 40s to 65.
3. Engaging Articles
A number of articles produced by the team at Seene for this project continue to bring significant traffic to the Accounts and Legal website, even without the presence of backlinks.
These articles now form Accounts and Legal’s top performing pages, and continue to produce engagement through a delicate balance of high-quality writing, well-researched content, carefully crafted keyword placement and simple readability.
Continuing to generate over 13,000 visits to the site
per month on these five articles alone!
| Title | Keywords | Monthly Traffic | SERP |
|---|---|---|---|
| Private limited company advantages and disadvantages | 1170 | 6,064 | #1 |
| Everything you need to know about debtors and creditors | 546 | 3955 | #3 |
| Dividend tax rates UK in 2022/23: A guide | 1757 | 2,021 | #1 |
| A guide to the pension threshold 2022/23 | 245 | 1,134 | #1 |
| Subsistence expenses: A guide to the rules | 136 | 657 | #1 |
By identifying the search intent of the site’s desired audience, producing high-quality content tailored to this demographic and increasing monthly traffic using powerful high DR backlinks, more visitors than ever are able to benefit from the services provided by this growing, innovative accountancy and law business.
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